In one sense, Seoul Mayor Oh Se-hoon has got it easy. The international boom of South Korean “K-culture” exports like pop groups BTS and Blackpink, and even dystopian hits like Squid Game and Parasite, have done more to market his beguiling city of 10 million than any Madison Avenue publicity campaign could.
But that doesn’t mean Oh is sitting back. The 62-year-old…
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