Asos and Boohoo beat out Zara and H&M with faster production times

In a study conducted by Goldman Sachs, the success of fashion chains is dependent on the time it takes to create a product and get it sold in stores. A shorter timeframe not only allows the companies to better respond to the market and adjust their inventory to trends of the moment, but also lets them produce smaller quantities and reduce their stock. Asos hopes to grown between 30 and 35 perc…

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